Baxter of California

Baxter Finley is the unsung father of the modern men’s skincare industry. Moving from New York City to Los Angeles to work in the fast paced world of advertising in the mid 1960’s Finley realized the constant heat and sun was doing a rough number on his skin. After searching high and low for a moisturizer that wasn’t pink or floral, he finally gave up and created his own, which he called Super Shape. The first line of grooming products created just for men, which he named Baxter of California, was launched from his Beverly Hills headquarters in 1965.

Fast forward forty plus years, the evolution of men's grooming has come full circle with a packed out variety of products to help males get a grip on modern day skin and hair care gripes. Baxter of California leads the pack, complete with clean, newly designed packaging and a bevy of male order gifts.

Get the ultimate shower experience with this trio that cleanses, strengthens, and adds moisture to hair and skin. Hair & Body Package in Italian Lime, $33 contains Protein Shampoo, Daily Moisturizing Conditioner and Invigorating Body Wash in Italian Lime.

Conventional wet shaving not only provides the closest shave possible, but nothing beats the luxury or pleasure of lathering up a quality badger brush and shaving in a traditionally masculine way. Shave 1,2,3 with Dopp Bag, $75 includes Super Close Shave Formula, After Shave Balm, Baxter Travel Shave Brush, and Baxter DOPP Bag.