Yu-Be

Yu-Be Moisturizing Skin Cream, Japan's best selling medicated, vitamin-enriched skin cream for generations, is nearing its 50th birthday, and is no longer a Japanese "secret." The brand is selling out in new retail locations as consumers around the world discover why Yu-Be has been trusted by generations of Japanese families.

Indie etailer, Beautyofasite began selling Yu-Be exclusively in the US in 2004, where it has continued to generate significant sales. Yu-Be's heritage, as well as its unique and effective formula, has also made it a hit down-under. Australia's chic Mecca Cosmetica just started stocking Yu-Be. Their customers have embraced the simple concept of one skincare product, for the whole body and the entire family. Perhaps the demand for high-quality Japanese products is greatest in France, which sets the trends for Europe and internationally.

According to Matthew Graham, CMO, Yu-Be. "The initial success that Yu-Be is experiencing internationally confirms that our expansion strategy is well founded. Generations of Japanese families have used it to moisturize, heal and treat all their skin needs. Early indicators suggest that the rest of the world is eager to take advantage of what used to be Japan's soft skin secret."

Yu-Be Moisturizing Skin Cream, $15, Japan's soft skin secret, is the number one selling, medicated, vitamin-enriched skin cream in Japan. If you get a chance, try it. The slightly medicinal scent may throw you for a loop at first, but it dissipates quickly. The ointment turned cream quickly seeps into skin, leaving nothing but soft, moisturized skin. It's perfect for summer feet since Yu-Be really soothes and heals severely dry, cracked heels.