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Sunday, December 16, 2007

Zia Naturals

Zia Natural Face Powder, a mineral-based makeup that delivers oil-free coverage, is a new entry in the naturals arena, and an example of the growing popularity of mineral cosmetics. Zia has launched a line that is free of talc, mineral oil, and artificial colors, which is said to provide light coverage to even skin tones and minimize the appearance of fine lines and imperfections. According to the company, mineral pigments diffuse light to soften fine lines and surface imperfections; cornstarch and natural clay control surface oil and shine; and a refillable compact helps reduce waste. Natural is clearly a growing niche in the color cosmetics market.

Zia Naturals Foundation, $16 enhances and protects skin with mineral-based pigments that provide oil-free natural-looking coverage. Antioxidants and lavender help calm skin and defend against damage. Finding a perfect match shouldn't be a problem since it's available in ten shades. The line is predominately sold via health food stores like Whole Foods and Wild Oats as well as online at http://www.zianatural.com/.

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